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Brand Guidelines

Brand Assets & Guidelines

Everything you need to represent Emnes consistently. Use these guidelines when referencing our brand in your content, partnerships, or marketing materials.

Last updated April 2026

01

Logo

Our logo is the primary visual identifier of the Emnes brand. Always use the official assets provided below.

Light background
Dark background

Available in SVG and PNG formats. Use SVG for web, PNG for print.

Download Logo Kit

02

Brand Colors

Our palette is intentionally restrained. Primary Orange is used for accents and key actions. The neutral tones provide balance and readability.

Primary Orange
HEX #fd4102
RGB 253, 65, 2
Dark Slate
HEX #0f172a
RGB 15, 23, 42
Light Gray
HEX #f8fafc
RGB 248, 250, 252
White
HEX #ffffff
RGB 255, 255, 255

03

Typography

Inter is our primary typeface across all touchpoints -- headings, body copy, and interface elements. It offers excellent readability at any size.

Inter

Open-source typeface by Rasmus Andersson. Designed for screens.

Get Inter →

Font Weights

Regular 400 The quick brown fox jumps over the lazy dog
Medium 500 The quick brown fox jumps over the lazy dog
Semibold 600 The quick brown fox jumps over the lazy dog
Bold 700 The quick brown fox jumps over the lazy dog

Type Scale

Heading — 30px Bold
Subheading — 20px Semibold
Body — 16px Regular
Caption — 14px Regular

04

Usage Guidelines

Follow these rules to ensure our brand is represented correctly and consistently across all media.

Do

  • Use the logo on clean, uncluttered backgrounds to ensure clear visibility and legibility.
  • Maintain adequate clear space around the logo -- at minimum the height of the logo mark on all sides.
  • Use only the approved brand colors as specified in the color palette above.
  • Use the SVG format for digital and the PNG format for print to ensure the best quality.

Don't

  • Stretch, compress, or distort the logo in any way. Always maintain the original aspect ratio.
  • Change the logo colors, add gradients, shadows, or any other visual effects to the logo.
  • Place the logo on busy, patterned, or low-contrast backgrounds that reduce readability.
  • Rotate the logo, add outlines, or combine it with other graphic elements or logos.

Need something specific?

If you need additional logo formats, co-branding guidance, or have questions about using our brand assets, we are happy to help.